For 20+ years, Keng had lived and breathed the online travel industry. As an executive, he helped travelers find the best flights, navigate the digital marketplace, and optimize travel budgets. It was a fast-paced, ever-evolving world – one that kept him on the move, both physically and professionally.
Then came a moment that changed everything.
Diagnosed with ALK-positive lung cancer 4 years ago, Keng suddenly saw life through a different lens. The challenge ahead was daunting, but he wasn’t one to sit back and simply accept his fate. He knew that research, funding, and community support played critical roles in battling cancer. And as he fought his own personal battle, an idea began to take shape—one that fused his expertise in travel with his newfound mission.
That idea became HealthcareFares.com.
Passion combined with expertise creates powerful impact.
“As an ALK patient diagnosed 4 years ago, this initiative is deeply personal. It’s more than just a business concept – it’s my way of giving back, ensuring that my professional expertise can serve a greater purpose.“
-Keng Hsueh
Rather than watching travel companies funnel millions of dollars into ads for tech giants, Keng envisioned a different route. What if a portion of these advertising funds could be redirected toward cancer research? What if airfare itself could become a vehicle for change—where every traveler booking a flight could contribute to a meaningful cause without spending an extra penny?
With that vision, HealthcareFares.com launched in 4Q 2024, offering discounted airfares while simultaneously donating a portion of ad funds to organizations like ALK Positive. It was simple: travelers would search for flights, enter a promo code (such as ALK2025Q2), receive a discount, and know that part of the revenue was being funneled into cancer research.
For Keng, it wasn’t just a business—it was a mission.
“It’s deeply personal,” he shared. “Every donation we generate helps fuel research, helps fund therapies, helps bring hope to people who need it the most. This is my way of giving back—not just as a cancer patient, but as someone who believes in using what they know to make a difference.”
Keng’s journey proves that philanthropy doesn’t always require monumental changes. Sometimes, it’s about taking something familiar—something you’re already doing—and viewing it through a new lens.
His advice? “Look at your strengths, your industry, your day-to-day life. How can you pivot them toward good? Passion combined with expertise is the recipe for real impact.”
As HealthcareFares.com continues to grow, Keng remains hopeful that others will embrace similar innovative approaches to fundraising. Because in the end, it’s not just about saving money on a trip—it’s about saving lives.
